The first thing we think about when creating a website is the design. But its performance is just as important as the way it looks. After all, a bad design is an easy to solve issue, but performance actually has many important aspects of interest, being the main ones:
- Load speed, the average time an user needs to wait for the website to load is 5 seconds
- SEO, did you know it’s uncommon for someone to go scroll past the 5th search result?
- Traffic, it may sound like a matter of ego, but this data is important to take decisions on.
How can you make all these better? It’s simple: by measuring, evaluating and taking winning decisions. Read on to find some of the best tools to check your website’s performance and head to success with a little bit of help from Nowsoft.
This is a tool made by Google, so you can imagine its trustworthiness is quite high. It works with computers as well as mobile devices. It scores your website from 0 to 100 (the higher the score, the faster it loads) and also gives you some useful suggestions.
On top of measuring the loading speed, it produces a detailed graph which indicates the impact of each element of the website on the loading speeds. Moreover it can test each specific sections of the site to calculate their impact on the global loading speeds. These tests are made by actual browsers to produce realistic results.
Another Google tool and certainly the most popular of all when it comes to performance metrics. Google Analytics is an advanced tool to monitor your traffic, its sources and behaviors: it shows the geolocation of all users, the prime time, the average time the users spend in the site, how many of them are regular or new visitors, the days in which it was most visited, amongst other type of data. This tool can be accessed for free if you own a standard Google account.
StatCounter is another traffic analytics tool. The benefit of this particular one is that it will show you real time statistics: it reports the amount of traffic, geolocation of the users, operating systems, keywords, and also compare these results from your website with the results of other popular sites. The free version has a limit of only 9000 page loads a day, which probably may discourage bigger sites. Nevertheless, it can be perfectly suitable for medium to small websites.
Now it’s SEO’s turn. WooRank analyzes the performance of your website using the positioning variables that could be affecting it. It shows the metadata of your website, internal links, images optimized with “Alt Text”, indexed pages, broken links, URL optimizations, among other factors that usually affect its position on the search engines.
Sure, there are many more tools that will offer non-less interesting features like performing an integral analysis, and others with more specific benefits. You can always start with the basic (free) version, and as your website grows you can switch to the paid version, or replace them. As many things in life, their use depends on your budget and needs.
These are some of the basic tools that can help you improve your website’s performance. Check it, fix it, and get the success going before the digital market takes over your business. What other tool would you recommend? Have you tried any of the ones here listed? Give us your thoughts!