As website developers and content specialists, we know all the concerns a company may have when building their brand online. SEO is one of those for sure, but what is it anyways and why is it so important? At Nowsoft, we want to give you a very clear idea about how this digital marketing strategy works, what are its benefits and how come it is such a huge point of focus in the modern businesses. So read on, take notes and head on to finally understand what’s all the big buzz about it!
What is SEO?
SEO means Search Engine Optimization, and it refers to a set of measures one must take on a website to give it a better ranking on search results, thus making it easier to find for users and boosting web traffic. This is achieved by using a strategy involving:
- Keywords related to the company and its audience’s interests, to be used in the content generated.
- The use of backlinks from other related websites, directories and social media channels.
- Providing an overall better user experience throughout the website.
Although it seems pretty basic, this strategy actually requires much time and preparation for you to apply it and see the results in less than months. This explains why most of the companies often opt to hire specialists in the field, as SEO can be tricky and requires constant monitoring of the website and its contents.
Why is SEO important?
As you may know by now, an SEO strategy will ultimately boost your web traffic and position your brand positively in the online market, but there’s much more behind it. When using the proper keywords and backlinks, you’ll be giving your public exactly what it’s searching for: your product, your services, contact information and even the great advice from your articles. This will reduce the bounce rates and build up the trust in your brand, not to mention the extra conversions you’ll get simply by showing users just what they’d like to find.
Let’s put it this way: the very first step when positioning your brand online is to launch a website and create social media profiles. After that, not everything is going to come by itself: buyers, traffic, leads, they all need to be “summoned”, and that’s exactly the job of Search Engine Optimization.
The great benefits of an SEO strategy
Although a bigger audience is the ultimate goal, SEO can also bring many positive things. First of all, the algorithms of the main search engines (Google, Bing, Yahoo and even YouTube) are constantly evolving to make the best rankings available only for those who make their greatest efforts to satisfy their public.
That means a winning SEO strategy will not only give you a better ranking or a boost in traffic, but it will also make your website more attractive and valuable for a public that will find exactly what they were looking for in your site. Our job is to help you achieve these goals while you sit down and focus on keeping up the good work in your business.
Do you have any more doubts about what is SEO and why it is important? Feel free to leave us a comment! We’ll be happy to solve the mystery.